I think that at this point it is common knowledge that spring is the most common time that people decide to put their homes on the market. But did you know there are also benefits to listing your home in the winter that those spring sellers are missing out on? For example we simply have to look at the concept of supply and demand. For those motivated buyers, those who have to move, and those who don’t mind the winter moving conditions your house will be one of the few to look at. With fewer options means less competition and you have a better handle on the market. Not only will you potentially get more traffic of perspective buyers but you know these buyers are motivated and can therefore negotiate better on your terms. With that being said there are some ways to make your winter home more appealing.
* Be sure to always keep walkways and driveway cleared off when hosting open houses or having showings. The last thing you want people to remember is trudging through the snow to make their way to your door.
* Keep the home warm. The idea is to make the potential buyer are comfortable and cozy as possible in the winter.
* Open blinds and turn on all the lights. You want to light up the home as much as possible on the dark and often dreary days of winter.
* Create a virtual experience of the home. In the cold weather people are a bit pickier about which houses they want to venture out for. Make sure yours is as appealing as possible online in order to get more potential buyers to actually come to the home.