Pricing Your Home the Right Way

It seems that there are 2 methods that some real estate agents use when helping to set a price for a newly listed home.  The first money with texttype of agent you want to avoid is the one that prices your home too high only because they don’t want to hurt your feelings.  They know that most of us as homeowners have put countless time, money, and effort into creating our perfect abode and we are undoubtedly shooting for the highest price possible.  The realtor justifies this method in his or her head by saying that they can eventually come down on the asking price little by little in hopes of garnering interest.  While their intentions to protect your feelings can be admirable the truth is that pricing a house too high is real estate suicide.  Many people will immediately cross it off their list and no amount of “price reductions” will change that.

The second type of agent will push for an absurdly low price.  This is done for one of two reasons.  One,(and I hope that this is not true of many in my profession) is to get a quick sale and therefore a quick commission.  I do believe that this is rare but I think it’s important to be aware that it does happen.  A more likely scenario is that the agent is hoping to drum up a great deal of interest in your property in hopes of a bidding war.  The obvious logic here is the more interest=more offers=more options.  In theory this sounds great but it can also cause unnecessary (and often times useless) hype which doesn’t produce the desired result.

One of the many things that I believe myself and my team do very well is price a home with confidence and accuracy according to the current market.  We analyze the neighborhood, school systems, future plans, and of course the comps. While price reductions, bidding, and alterations are unavoidable in some cases we work hard to ensure the sellers satisfaction.  We find that honest and accurate pricing not only increases the chances of a successful sale but it instills in the general public a confidence in us as a team and a company which will in turn only improve and increase our target audience for our sellers.

Reasons that People Choose Not to Stage Their Home… Do These Apply to You?

I cannot stress enough the importance of staging your home to put it on the market.  While it doesn’t necessarily have to be staging wtih borderdone by a professional home stager (although it is recommended)  you can draw some tips from them to do yourself.  Despite the solid financial proof that home staging can increase the appeal, selling price, interest, and speed at which you sell your house there are still those doubters out there.  Here are a few of the reasons that many clients give for not wanting to stage their home.

* It costs too much: While there are undoubtedly costs associated with a professional home stager I have never seen the amount exceed the amount that we have had to reduce home prices due to lack of interest.  This is a prime example of having to spend money to make money.

* We can’t stage the house, we live in it: Believe it or not these are 2 things that can be done simultaneously.  In fact a professional home stager will stage your home, give you tips on keeping it show ready, and still leave all of the essentials for you to go about your everyday life.

* We want to put it on the market for awhile before we try home staging:  While in theory this sounds like a perfectly logical and conservative plan.  Unfortunately we as humans base most of our existence off of first impressions.  If a potential buyer sees your home (un-staged) and weren’t thrilled with what they saw there is not much of a chance they will even take a second look if you stage your home after a few months on the market.  In their head they have already crossed your home off the list.

* Everyone loves our house: While this may be true (or they may just be being nice) the fact of the matter is that today’s buyers are looking for specific things.  I think it is hard for sellers (myself included) to wrap their head around the fact that someone could find something wrong with this beautiful home they have poured their time, money, and effort into.  By allowing an unbiased person such as a home stager to spruce up your home you are helping to ensure that you are adhering to what home buyers are looking for.

* We can declutter and clean the home ourselves: Great… and you should! But (and this is a big but…) there is much more to home staging than simply removing things.  A professional home stager can distinguish between clutter and an asset, can find the balance between decluttered and barren, and understand the importance of highlighting desirable architectural features, lighting, and flow of furniture.

Not Hiring a Realtor? Are You Crazy?

Have you ever heard the saying, “you’ve got to spend money to make money?”  Well this is never more true than in the ever evolving world of real estate.  It is house money with logoeasy to succumb to the temptation of saving a few bucks and trying to sell your house on your own but at what risk?  I highly suggest talking to someone that has attempted this exact money saving situation and chances are they would never recommend going this route and here’s why….

* Real Estate Agents are Good Marketers:  Sure you can post your home on facebook for your friends and family to see, maybe even have it included in a for sale by owner website but unfortunately the exposure is just not up to par.  Experienced realtors on the other hand know how to advertise and promote the most praised features of your home and gain the most interest.  As a licensed realtor they also have access to putting your home on highly popular sites such as zillow, homefinder, and trulia to name a few.

* Real Estate Agents are Great Negotiators: Negotiations go much beyond just the financial bottom line in real estate.  There are negotiations made almost every step of the way in selling a home ranging from closing costs to necessary repairs and more.  The benefit to having an agent do these is that they are not emotionally involved in the process in the same way you would be about your beloved home.

* Real Estate Agents Have a Knack for Property Pricing: I think each and every one of us probably assume our home is worth more than it is and that every other home on the market is worth less than they are asking.  I’m sure this has to do with the fact that you spent 4 whole weekends retiling your bathroom, or watched your youngest child learn to walk in the dining room, or know the degree of dedication you have had in maintaining your home.  It is hard as home-owners to separate our nostalgia from the black and white lines of the market.  Realtors are able to help determine the best price for your home that ensures you are still happy with not only the financial end of the sale but the speed in which it is accomplished.

* Real Estate Agents Have a Passion for What They Do: It is easy to separate the successful people in life versus the less than successful and the deciding factor usually involves passion.  A realtor that has a true love of the job can make a seemingly painful task such as selling your home into a seamless and enjoyable process.  Plus with a dedication to their job they are sure to work hard as your advocate, going to bat for you whenever the going gets tough.  This will help you avoid the inevitable headaches that come along with the home buying/selling process.

* Last but Certainly Not Least, Real Estate Agents are Experts:  Not just anyone can become a real estate agent and even less can become a successful and respected one.  Realtors know how to read the market, know when to place your home for sale, what improvements are necessary, who the target audience should be, what to price your home, and how to successfully navigate the entire process of selling/buying your home.

Income Property: Now is the Time to Start that Business You’ve Always Wanted

What has been stopping you from becoming your own boss and starting that business that you’ve always dreamed of?  Is it not having an affordable location for mlk collage with logoit?  If so then we have your solution! This 4.55 acre site has easy access to the interstate, Flagship, and Nestle.  Plus it already houses a 2 unit rental home that you can rent out to help with any overhead payments.  It is already zoned for business so getting the permits should be easy.  Now all you have to do is take the plunge and finally make an investment in your future and your happiness.  With the potential economic growth coming to Anderson now is the time to invest while the prices are still low.  If you have any questions about this property or want to take a look around feel free to call us (317-572-5589) and we would be happy to show you around.

Perfect Investment Property: Price Reduced!

“Real estate cannot be lost or stolen, nor can it be carried away.  Purchased with common sense, paid for in full, and managed with reasonable care, it is the  delaware1 with logosafest investment in the world.” ~ Franklin D. Roosevelt.

 

This statement still rings true today! Investment properties are an ideal way to save for retirement and this very affordable, well maintained, and charming home on Delaware St. is the perfect investment property or starter home! Come by this Sunday (Aug.10th) from 1:00-3:00 for our open house and see this opportunity for yourself!

Welcome Mandee Sears to Our Team!

Pendleton, IN: (July 28th, 2014)~ The Real Estate Pros announces the addition of Mandee Sears, Realtor. Based in Pendleton, Indiana, The Real Estate Pros is Mandee Sears with textled by Keller Williams Indy Metro Northeast 2013 Top Selling Agent Heather Upton, who also brings ten years of successful real estate expertise and experience to homebuyers and sellers.

Mandee Sears grew up in a military family and therefore is very familiar with the process of moving from place to place. Once she had her own family she continued to move around and understands what it’s like to be the new kid on the block as well as the person saying good-bye to their beloved home. These experiences have naturally drawn her into a career in real estate.

Mandee and her family recently returned to Pendleton after fifteen years away and couldn’t be happier! Mandee and her husband are both graduates of Pendleton Heights High School so it is like coming home. Madison County is a wonderful place to live, work, and raise your family.

As a team member of The Real Estate Pros, she is committed to assisting you in your home buying or selling and eager to get the positive results that you are looking for. Mandee recognizes that buying or selling your home can be a stressful ordeal and she is here and dedicated to help it go as smooth as possible.

Open House Invitation For Today (Sun. July 27th) from 1:00-3:00

You don’t miss the open houses that we are holding today! All of the homes are beautiful, spacious, and priced to sell! Plus with our no pressure sales approach it will make for a wonderful Sunday afternoon activity! For more of our listings visit our website!

east st

111 East St.

111 S East St Pendleton, IN

 

 

 

 

8444 S 600 Pendleton, IN

8444 S 600

8444 S 600

 

 

 

 

 

8126 S Cricket Pendleton, IN

8126 S. Crickett

8126 S. Crickett

 

 

 

 

 

2922 Rhonda Ln. Anderson, IN

2922 Rhonda Ln.

2922 Rhonda Ln.

 

 

 

 

Reduced Prices on All of These Homes!

All of these homes have been recently reduced and are priced to sell! Contact us ASAP to set up your personal tour!

 

* 4003 Delaware St. Anderson, IN ***$49,900*** delaware 1

 

 

 

 

* 100 W. Hillsboro Dr. Pendleton, IN ***$135,000*** hillsboro 1

 

 

 

* 907 W. 8th St. Anderson, IN ***$119,900*** 8th 1

 

 

 

* 8317 Firefly Pendleton, IN ***$141,900*** firefly 1

 

 

 

* 2922 Rhonda Anderson, IN ***$119,900*** rhonda lane1

Put Your House on the Market Now for Best Results!

While there isn’t necessarily a “season” for selling your home it is widely accepted that most people don’t want to move when the weather is bad.  Carrying your selling your homeboxes and furniture through 6 inches of snow and slush is not appealing for anyone.  This is why I am writing this now to let you know that right now is a great time to list your home.  Houses, especially in Pendleton, are in such high demand that the amount of time it would spend on the market is minimal.  With that being said it takes an average of 45-60 days once the home is under contract to settle.  This would put moving day in September when the weather is usually mild and the fall months are beginning, an ideal time to move!

Another reason that selling now is a great idea is that your curb appeal will be in full swing unlike many of the other months.  Any flowers you have are blooming, the grass is green, and the trees are providing ample shade.  During the winter your home (and everyone’s home for that matter) does not look nearly as inviting.

As I mentioned before the demand is high in almost every market with makes for an easier sell.  And with interest rates softening, the supply dwindling, and the demand growing it makes for the perfect storm of home selling.  Be sure to take advantage of this time!

Last but not least if you are considering selling your house it is time to move on.  Whether you want to move closer to family, downsize after the kids leave, or find more space for your growing family it is time to capitalize and take the plunge.  If you have any questions or want a free evaluation on pricing your home feel free to give me a call at 317-572-5589~ I look forward to hearing from you!