Pricing Your Home the Right Way

It seems that there are 2 methods that some real estate agents use when helping to set a price for a newly listed home.  The first money with texttype of agent you want to avoid is the one that prices your home too high only because they don’t want to hurt your feelings.  They know that most of us as homeowners have put countless time, money, and effort into creating our perfect abode and we are undoubtedly shooting for the highest price possible.  The realtor justifies this method in his or her head by saying that they can eventually come down on the asking price little by little in hopes of garnering interest.  While their intentions to protect your feelings can be admirable the truth is that pricing a house too high is real estate suicide.  Many people will immediately cross it off their list and no amount of “price reductions” will change that.

The second type of agent will push for an absurdly low price.  This is done for one of two reasons.  One,(and I hope that this is not true of many in my profession) is to get a quick sale and therefore a quick commission.  I do believe that this is rare but I think it’s important to be aware that it does happen.  A more likely scenario is that the agent is hoping to drum up a great deal of interest in your property in hopes of a bidding war.  The obvious logic here is the more interest=more offers=more options.  In theory this sounds great but it can also cause unnecessary (and often times useless) hype which doesn’t produce the desired result.

One of the many things that I believe myself and my team do very well is price a home with confidence and accuracy according to the current market.  We analyze the neighborhood, school systems, future plans, and of course the comps. While price reductions, bidding, and alterations are unavoidable in some cases we work hard to ensure the sellers satisfaction.  We find that honest and accurate pricing not only increases the chances of a successful sale but it instills in the general public a confidence in us as a team and a company which will in turn only improve and increase our target audience for our sellers.

The Weather Outside is Frightful, But the Market is Still Delightful: Tips for Selling Your Home in the Winter

I think that at this point it is common knowledge that spring is the most common time that people decide to put their homes on winter house with logo the market.  But did you know there are also benefits to listing your home in the winter that those spring sellers are missing out on?  For example we simply have to look at the concept of supply and demand.  For those motivated buyers, those who have to move, and those who don’t mind the winter moving conditions your house will be one of the few to look at.  With fewer options means less competition and you have a better handle on the market.  Not only will you potentially get more traffic of perspective buyers but you know these buyers are motivated and can therefore negotiate better on your terms.  With that being said there are some ways to make your winter home more appealing.

* Be sure to always keep walkways and driveway cleared off when hosting open houses or having showings.  The last thing you want people to remember is trudging through the snow to make their way to your door.

* Keep the home warm.  The idea is to make the potential buyer are comfortable and cozy as possible in the winter.

* Open blinds and turn on all the lights.  You want to light up the home as much as possible on the dark and often dreary days of winter.

* Create a virtual experience of the home.  In the cold weather people are a bit pickier about which houses they want to venture out for.  Make sure yours is as appealing as possible online in order to get more potential buyers to actually come to the home.

Top Agent for Indiana Selected by Top Agent Magazine for November: No Surprise Here, Heather Upton of The Real Estate Pros Chosen

Heather Upton was nominated for Top Agent Magazines Top Agent of November and ultimately won this coveted recognition. What does she credit all of her success to and what are her plans for the future?

After more than a decade in the business, from working for other agents to starting her own successful team, Heather Upton of Keller Williams and The Real Estate Pros dishes on her secret to success (hint there is no real secret besides hard work and a great team) and talks about her future real estate plans.

PENDLETON, IN – Nov.11, 2014- No one was more surprised to be recognized for her excellence by Top Agent Magazine than Heather [Upton] herself. After top agentsworking for other agents for years she made the bold decision to go out on her own with the small goal of selling one house a month. To her amazement (but not to those around her) her business took off. She has used social media platforms such as Facebook, Twitter, Pinterest, and more to help market herself and has been very successful in keeping up with current trends, finding what customers really want, and being an active participant in the community.

While her success may seem like overnight success to an outsider the truth is that she was able to experience real estate from the operations side for years and for that she can contribute some of her success. She says she feels that with that experience she was able to pinpoint what it was that would frustrate clients (lack of communication) and has constructed her business to ensure that every client and every customer has open lines of communication with her and their agent.

Heather has created a team consisting of experienced and beginners alike. She likes to keep the focus on the team as a whole, “The Real Estate Pros,” and as a group they have no intention of slowing down. They intend to continue growing and eventually would like to duplicate their success in another market as well.

To read the entire article visit http://www.topagentmagazine.com/top-agent-magazine-indiana-edition/

How Does a Realtor Get Paid?

This is understandably a common question that I get on a regular basis, “so how do you get paid?”.  This is especially common for first time home buyers who money bag wth logohave not gone through the process before.  And thankfully most first time home buyers are thrilled with my answer that in most U.S. states it is the home seller that covers all of the realtor fees.  While I will delve into the process a bit more extensively below, what this really means is that especially for any first time home buyer there is absolutely no reason for them to find a highly recommended, experienced realtor to guide them through the sometimes tricky home buying process.  I think often times buyers avoid contacting a realtor at the beginning of their search for fear of accruing fees.

Another interesting thing to note is that a realtor does not get paid (not a single dime) until the closing.  This is great for you as the consumer because it ensures that your realtor will stick with you and guide you through the entire process, start to finish.  If for some reason the deal falls apart before the closing then the realtor makes zero money.  To actually follow the money this is the path that it takes…. 1.) The seller pays their listing agents brokerage at closing   2.) The listing agents brokerage pays the listing agent (often times brokerages keep up to 40% of the agents commission)   3.) The listing agent pays the buyers agent brokerage (it’s also common for both agents to split the earnings)   4.) The buyers agents brokerage then pays the buyers agent

 

Not Hiring a Realtor? Are You Crazy?

Have you ever heard the saying, “you’ve got to spend money to make money?”  Well this is never more true than in the ever evolving world of real estate.  It is house money with logoeasy to succumb to the temptation of saving a few bucks and trying to sell your house on your own but at what risk?  I highly suggest talking to someone that has attempted this exact money saving situation and chances are they would never recommend going this route and here’s why….

* Real Estate Agents are Good Marketers:  Sure you can post your home on facebook for your friends and family to see, maybe even have it included in a for sale by owner website but unfortunately the exposure is just not up to par.  Experienced realtors on the other hand know how to advertise and promote the most praised features of your home and gain the most interest.  As a licensed realtor they also have access to putting your home on highly popular sites such as zillow, homefinder, and trulia to name a few.

* Real Estate Agents are Great Negotiators: Negotiations go much beyond just the financial bottom line in real estate.  There are negotiations made almost every step of the way in selling a home ranging from closing costs to necessary repairs and more.  The benefit to having an agent do these is that they are not emotionally involved in the process in the same way you would be about your beloved home.

* Real Estate Agents Have a Knack for Property Pricing: I think each and every one of us probably assume our home is worth more than it is and that every other home on the market is worth less than they are asking.  I’m sure this has to do with the fact that you spent 4 whole weekends retiling your bathroom, or watched your youngest child learn to walk in the dining room, or know the degree of dedication you have had in maintaining your home.  It is hard as home-owners to separate our nostalgia from the black and white lines of the market.  Realtors are able to help determine the best price for your home that ensures you are still happy with not only the financial end of the sale but the speed in which it is accomplished.

* Real Estate Agents Have a Passion for What They Do: It is easy to separate the successful people in life versus the less than successful and the deciding factor usually involves passion.  A realtor that has a true love of the job can make a seemingly painful task such as selling your home into a seamless and enjoyable process.  Plus with a dedication to their job they are sure to work hard as your advocate, going to bat for you whenever the going gets tough.  This will help you avoid the inevitable headaches that come along with the home buying/selling process.

* Last but Certainly Not Least, Real Estate Agents are Experts:  Not just anyone can become a real estate agent and even less can become a successful and respected one.  Realtors know how to read the market, know when to place your home for sale, what improvements are necessary, who the target audience should be, what to price your home, and how to successfully navigate the entire process of selling/buying your home.

Horse Lovers Paradise

As an experienced realtor it is uncommon that I walk into a home and am in sheer amazement.  Amazed at not only the openness, attention to detail, and markleville with logobeauty but at the absolute perfection from top to bottom.  This exact thing happened the moment I walked in the door at our new listing in Markleville.  The sheer magnitude of the property is enough to cause you to stop in your tracks but delving even deeper into the home and taking note of the flawless craftsmanship in this Riffey built home gives you an even deeper appreciation for the architecture and design that went into making this home.  Located on 17 acres in the justly popular Pendleton School district and only 5 miles from Hoosier Park this home is ideal for horse lover in your life.  In addition to the fenced in pasture it also features a 5 stall horse barn with office.  I could go on and on about the interior of the house from the soaring great room with the floor to ceiling fireplace, the luxurious master spa, or the gourmet kitchen but without seeing the pictures it would not be doing it justice.  Take the time to look at the pictures and set up your own personal tour! This eye catching, breath taking, mold breaking home won’t last long on the market.

Getting Our Pumpkin On: Pumpkin Pie In a Glass!

‘Tis the season for pumpkin everything and to be honest I can’t complain.  I love my pumpkin spiced latte, my pumpkin scented candle, and the occasional  pumpkin in glasspumpkin flavored cookie but one thing I look forward to that tops the rest of them bar none is a Pumpkin Pie in a Glass drink! This simple concoction is true to it’s name and is ideal to serve at any Halloween party, Thanksgiving dinner, or even a fun Saturday night! All you need is:

Ingredients:

* 2 parts Kahlua pumpkin spice (although I’ve used regular Kahlua as well)

* 1 part hazlenut liqueur

* 2.5 parts heavy cream

* 1 part pumpkin puree

* 1/4 tsp pumpkin pie spice

Directions:

Simply combine all ingredients into a martini shaker with ice and shake.  Pour into a glass and serve!

Local Business Spotlight: The Nile, Authentic Mediterranean Cuisine

I like steak houses quite a bit, Texas Roadhouse, Applebees, Lonestar, you name it I can nearly recite their menu.  Unfortunately the reason behind my vast nile with logoknowledge of each of their menus is that they don’t differ much from one another.  Sometimes it’s nice to break the monotony of our Saturday night date night and try a different type of cuisine and a different type of atmosphere.  This is made even better by doing so all the while supporting a local business such as The Nile.  Located on 8th Street downtown Anderson this local gem not only offers traditional and authentic Mediterranean dishes such as falafel, spinakopita, and saganaki (which I highly recommend) but they also offer the genuine Mediterranean atmosphere that adds to the appeal.  So the next time you can’t decide where to go for dinner, try something different, delicious, and affordable at The Nile restaurant!

The Keller Williams Associate Leadership Council

Have you ever wondered what exactly it is that makes Keller Williams realty such a different and innovative company? Aside from their dedication and councilcommitment to each and every agent, the intensity and follow through of their training to ensure each agent has the opportunity to succeed, is their dynamic idea for their Associate Leadership Council.  This council consists of the top 20% of the agent bodies in the market centers.  The purpose of this council is to give the agents a vehicle for giving direct input as to the operation of our day to day business as well as our overall goals.  And really who knows and understand the needs of their clients better than the agents that serve them.  I am proud to say that I serve on the council as part of the education committee.  Being part of this council has only strengthened my belief in our company and its ability to maintain itself as a powerhouse and the largest real estate company with the most agents.

With all of that being said, it’s no secret that I love my job and you can too!  If you are a self motivated person, someone who desires a flexible schedule, and enjoys being part of a fun and dedicated team then real estate may be the job you’ve been looking for.  If you are interested in a potential career in real estate please contact me to attend a free, informative session to help answer all of your questions! I look forward to hearing from you and hope to have the opportunity to work with you!

Income Property: Now is the Time to Start that Business You’ve Always Wanted

What has been stopping you from becoming your own boss and starting that business that you’ve always dreamed of?  Is it not having an affordable location for mlk collage with logoit?  If so then we have your solution! This 4.55 acre site has easy access to the interstate, Flagship, and Nestle.  Plus it already houses a 2 unit rental home that you can rent out to help with any overhead payments.  It is already zoned for business so getting the permits should be easy.  Now all you have to do is take the plunge and finally make an investment in your future and your happiness.  With the potential economic growth coming to Anderson now is the time to invest while the prices are still low.  If you have any questions about this property or want to take a look around feel free to call us (317-572-5589) and we would be happy to show you around.