Pricing Your Home the Right Way

It seems that there are 2 methods that some real estate agents use when helping to set a price for a newly listed home.  The first money with texttype of agent you want to avoid is the one that prices your home too high only because they don’t want to hurt your feelings.  They know that most of us as homeowners have put countless time, money, and effort into creating our perfect abode and we are undoubtedly shooting for the highest price possible.  The realtor justifies this method in his or her head by saying that they can eventually come down on the asking price little by little in hopes of garnering interest.  While their intentions to protect your feelings can be admirable the truth is that pricing a house too high is real estate suicide.  Many people will immediately cross it off their list and no amount of “price reductions” will change that.

The second type of agent will push for an absurdly low price.  This is done for one of two reasons.  One,(and I hope that this is not true of many in my profession) is to get a quick sale and therefore a quick commission.  I do believe that this is rare but I think it’s important to be aware that it does happen.  A more likely scenario is that the agent is hoping to drum up a great deal of interest in your property in hopes of a bidding war.  The obvious logic here is the more interest=more offers=more options.  In theory this sounds great but it can also cause unnecessary (and often times useless) hype which doesn’t produce the desired result.

One of the many things that I believe myself and my team do very well is price a home with confidence and accuracy according to the current market.  We analyze the neighborhood, school systems, future plans, and of course the comps. While price reductions, bidding, and alterations are unavoidable in some cases we work hard to ensure the sellers satisfaction.  We find that honest and accurate pricing not only increases the chances of a successful sale but it instills in the general public a confidence in us as a team and a company which will in turn only improve and increase our target audience for our sellers.

Reasons that People Choose Not to Stage Their Home… Do These Apply to You?

I cannot stress enough the importance of staging your home to put it on the market.  While it doesn’t necessarily have to be staging wtih borderdone by a professional home stager (although it is recommended)  you can draw some tips from them to do yourself.  Despite the solid financial proof that home staging can increase the appeal, selling price, interest, and speed at which you sell your house there are still those doubters out there.  Here are a few of the reasons that many clients give for not wanting to stage their home.

* It costs too much: While there are undoubtedly costs associated with a professional home stager I have never seen the amount exceed the amount that we have had to reduce home prices due to lack of interest.  This is a prime example of having to spend money to make money.

* We can’t stage the house, we live in it: Believe it or not these are 2 things that can be done simultaneously.  In fact a professional home stager will stage your home, give you tips on keeping it show ready, and still leave all of the essentials for you to go about your everyday life.

* We want to put it on the market for awhile before we try home staging:  While in theory this sounds like a perfectly logical and conservative plan.  Unfortunately we as humans base most of our existence off of first impressions.  If a potential buyer sees your home (un-staged) and weren’t thrilled with what they saw there is not much of a chance they will even take a second look if you stage your home after a few months on the market.  In their head they have already crossed your home off the list.

* Everyone loves our house: While this may be true (or they may just be being nice) the fact of the matter is that today’s buyers are looking for specific things.  I think it is hard for sellers (myself included) to wrap their head around the fact that someone could find something wrong with this beautiful home they have poured their time, money, and effort into.  By allowing an unbiased person such as a home stager to spruce up your home you are helping to ensure that you are adhering to what home buyers are looking for.

* We can declutter and clean the home ourselves: Great… and you should! But (and this is a big but…) there is much more to home staging than simply removing things.  A professional home stager can distinguish between clutter and an asset, can find the balance between decluttered and barren, and understand the importance of highlighting desirable architectural features, lighting, and flow of furniture.

Crockpot Mac and Cheese: The Perfect Thanksgiving Side

If your kitchen is anything like mine on Thanksgiving you literally don’t have an extra burner or an inch of oven space to spare.  chzThat is why this crockpot macaroni and cheese recipe is ideal, easy, and delicious.  The best part is you only need 4 ingredients to make some of the most delicious and creamy mac and cheese your family has ever had!

All You Need:

* 4 1/2 cups elbow macaroni (uncooked)

* 2 cups of grated cheddar cheese

* 1 package of cream cheese (8 oz) cubed

* 4 cups of milk

*salt and pepper to taste

Combine all of the ingredients in the slow cooker and cook on low for 3-4 hours stirring occasionally.

**You can add another 1-2 cups of shredded cheese for a creamier mac!

Top Agent for Indiana Selected by Top Agent Magazine for November: No Surprise Here, Heather Upton of The Real Estate Pros Chosen

Heather Upton was nominated for Top Agent Magazines Top Agent of November and ultimately won this coveted recognition. What does she credit all of her success to and what are her plans for the future?

After more than a decade in the business, from working for other agents to starting her own successful team, Heather Upton of Keller Williams and The Real Estate Pros dishes on her secret to success (hint there is no real secret besides hard work and a great team) and talks about her future real estate plans.

PENDLETON, IN – Nov.11, 2014- No one was more surprised to be recognized for her excellence by Top Agent Magazine than Heather [Upton] herself. After top agentsworking for other agents for years she made the bold decision to go out on her own with the small goal of selling one house a month. To her amazement (but not to those around her) her business took off. She has used social media platforms such as Facebook, Twitter, Pinterest, and more to help market herself and has been very successful in keeping up with current trends, finding what customers really want, and being an active participant in the community.

While her success may seem like overnight success to an outsider the truth is that she was able to experience real estate from the operations side for years and for that she can contribute some of her success. She says she feels that with that experience she was able to pinpoint what it was that would frustrate clients (lack of communication) and has constructed her business to ensure that every client and every customer has open lines of communication with her and their agent.

Heather has created a team consisting of experienced and beginners alike. She likes to keep the focus on the team as a whole, “The Real Estate Pros,” and as a group they have no intention of slowing down. They intend to continue growing and eventually would like to duplicate their success in another market as well.

To read the entire article visit http://www.topagentmagazine.com/top-agent-magazine-indiana-edition/

How Does a Realtor Get Paid?

This is understandably a common question that I get on a regular basis, “so how do you get paid?”.  This is especially common for first time home buyers who money bag wth logohave not gone through the process before.  And thankfully most first time home buyers are thrilled with my answer that in most U.S. states it is the home seller that covers all of the realtor fees.  While I will delve into the process a bit more extensively below, what this really means is that especially for any first time home buyer there is absolutely no reason for them to find a highly recommended, experienced realtor to guide them through the sometimes tricky home buying process.  I think often times buyers avoid contacting a realtor at the beginning of their search for fear of accruing fees.

Another interesting thing to note is that a realtor does not get paid (not a single dime) until the closing.  This is great for you as the consumer because it ensures that your realtor will stick with you and guide you through the entire process, start to finish.  If for some reason the deal falls apart before the closing then the realtor makes zero money.  To actually follow the money this is the path that it takes…. 1.) The seller pays their listing agents brokerage at closing   2.) The listing agents brokerage pays the listing agent (often times brokerages keep up to 40% of the agents commission)   3.) The listing agent pays the buyers agent brokerage (it’s also common for both agents to split the earnings)   4.) The buyers agents brokerage then pays the buyers agent

 

Horse Lovers Paradise

As an experienced realtor it is uncommon that I walk into a home and am in sheer amazement.  Amazed at not only the openness, attention to detail, and markleville with logobeauty but at the absolute perfection from top to bottom.  This exact thing happened the moment I walked in the door at our new listing in Markleville.  The sheer magnitude of the property is enough to cause you to stop in your tracks but delving even deeper into the home and taking note of the flawless craftsmanship in this Riffey built home gives you an even deeper appreciation for the architecture and design that went into making this home.  Located on 17 acres in the justly popular Pendleton School district and only 5 miles from Hoosier Park this home is ideal for horse lover in your life.  In addition to the fenced in pasture it also features a 5 stall horse barn with office.  I could go on and on about the interior of the house from the soaring great room with the floor to ceiling fireplace, the luxurious master spa, or the gourmet kitchen but without seeing the pictures it would not be doing it justice.  Take the time to look at the pictures and set up your own personal tour! This eye catching, breath taking, mold breaking home won’t last long on the market.

Getting Our Pumpkin On: Pumpkin Pie In a Glass!

‘Tis the season for pumpkin everything and to be honest I can’t complain.  I love my pumpkin spiced latte, my pumpkin scented candle, and the occasional  pumpkin in glasspumpkin flavored cookie but one thing I look forward to that tops the rest of them bar none is a Pumpkin Pie in a Glass drink! This simple concoction is true to it’s name and is ideal to serve at any Halloween party, Thanksgiving dinner, or even a fun Saturday night! All you need is:

Ingredients:

* 2 parts Kahlua pumpkin spice (although I’ve used regular Kahlua as well)

* 1 part hazlenut liqueur

* 2.5 parts heavy cream

* 1 part pumpkin puree

* 1/4 tsp pumpkin pie spice

Directions:

Simply combine all ingredients into a martini shaker with ice and shake.  Pour into a glass and serve!

The Keller Williams Associate Leadership Council

Have you ever wondered what exactly it is that makes Keller Williams realty such a different and innovative company? Aside from their dedication and councilcommitment to each and every agent, the intensity and follow through of their training to ensure each agent has the opportunity to succeed, is their dynamic idea for their Associate Leadership Council.  This council consists of the top 20% of the agent bodies in the market centers.  The purpose of this council is to give the agents a vehicle for giving direct input as to the operation of our day to day business as well as our overall goals.  And really who knows and understand the needs of their clients better than the agents that serve them.  I am proud to say that I serve on the council as part of the education committee.  Being part of this council has only strengthened my belief in our company and its ability to maintain itself as a powerhouse and the largest real estate company with the most agents.

With all of that being said, it’s no secret that I love my job and you can too!  If you are a self motivated person, someone who desires a flexible schedule, and enjoys being part of a fun and dedicated team then real estate may be the job you’ve been looking for.  If you are interested in a potential career in real estate please contact me to attend a free, informative session to help answer all of your questions! I look forward to hearing from you and hope to have the opportunity to work with you!

Income Property: Now is the Time to Start that Business You’ve Always Wanted

What has been stopping you from becoming your own boss and starting that business that you’ve always dreamed of?  Is it not having an affordable location for mlk collage with logoit?  If so then we have your solution! This 4.55 acre site has easy access to the interstate, Flagship, and Nestle.  Plus it already houses a 2 unit rental home that you can rent out to help with any overhead payments.  It is already zoned for business so getting the permits should be easy.  Now all you have to do is take the plunge and finally make an investment in your future and your happiness.  With the potential economic growth coming to Anderson now is the time to invest while the prices are still low.  If you have any questions about this property or want to take a look around feel free to call us (317-572-5589) and we would be happy to show you around.

Local Business Spotlight: Zinszer Cookies

We have spotlighted quite a few businesses around town but none quite as sweet as Zinszer’s Cookies on Broadway.  For those of you who haven’t tasted one of zinszers with logotheir delicious cookies, you truly don’t know what you are missing.  And for those of you who have I’m sure you can vouch for the fact that they truly are some of the best cookies in the world.  But did you know that Zinszers is much more than their mouth watering, fresh cookies?  In fact, the bakers and decorators at Zinszer’s made some of the tastiest and cutest cupcakes for a couple of showers that I have thrown.  In addition their brownies and breads are delicious as well.  The best part is that now you can order these tasty treats online as well.  It is one of my favorite gifts to send, especially to those friends of mine that aren’t quite as lucky to live close to this town treasure.  Their corporate gifts are an ideal way to make a huge impact on a client or valued customer and I guarantee they won’t soon forget the best cookie they’ve ever had.  So next time you are throwing a birthday party, wedding shower, retirement party, having a family gathering, etc don’t forget to include Zinszer’s and make it a party everyone is sure to remember.