Pricing Your Home the Right Way

It seems that there are 2 methods that some real estate agents use when helping to set a price for a newly listed home.  The first money with texttype of agent you want to avoid is the one that prices your home too high only because they don’t want to hurt your feelings.  They know that most of us as homeowners have put countless time, money, and effort into creating our perfect abode and we are undoubtedly shooting for the highest price possible.  The realtor justifies this method in his or her head by saying that they can eventually come down on the asking price little by little in hopes of garnering interest.  While their intentions to protect your feelings can be admirable the truth is that pricing a house too high is real estate suicide.  Many people will immediately cross it off their list and no amount of “price reductions” will change that.

The second type of agent will push for an absurdly low price.  This is done for one of two reasons.  One,(and I hope that this is not true of many in my profession) is to get a quick sale and therefore a quick commission.  I do believe that this is rare but I think it’s important to be aware that it does happen.  A more likely scenario is that the agent is hoping to drum up a great deal of interest in your property in hopes of a bidding war.  The obvious logic here is the more interest=more offers=more options.  In theory this sounds great but it can also cause unnecessary (and often times useless) hype which doesn’t produce the desired result.

One of the many things that I believe myself and my team do very well is price a home with confidence and accuracy according to the current market.  We analyze the neighborhood, school systems, future plans, and of course the comps. While price reductions, bidding, and alterations are unavoidable in some cases we work hard to ensure the sellers satisfaction.  We find that honest and accurate pricing not only increases the chances of a successful sale but it instills in the general public a confidence in us as a team and a company which will in turn only improve and increase our target audience for our sellers.

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Not Hiring a Realtor? Are You Crazy?

Have you ever heard the saying, “you’ve got to spend money to make money?”  Well this is never more true than in the ever evolving world of real estate.  It is house money with logoeasy to succumb to the temptation of saving a few bucks and trying to sell your house on your own but at what risk?  I highly suggest talking to someone that has attempted this exact money saving situation and chances are they would never recommend going this route and here’s why….

* Real Estate Agents are Good Marketers:  Sure you can post your home on facebook for your friends and family to see, maybe even have it included in a for sale by owner website but unfortunately the exposure is just not up to par.  Experienced realtors on the other hand know how to advertise and promote the most praised features of your home and gain the most interest.  As a licensed realtor they also have access to putting your home on highly popular sites such as zillow, homefinder, and trulia to name a few.

* Real Estate Agents are Great Negotiators: Negotiations go much beyond just the financial bottom line in real estate.  There are negotiations made almost every step of the way in selling a home ranging from closing costs to necessary repairs and more.  The benefit to having an agent do these is that they are not emotionally involved in the process in the same way you would be about your beloved home.

* Real Estate Agents Have a Knack for Property Pricing: I think each and every one of us probably assume our home is worth more than it is and that every other home on the market is worth less than they are asking.  I’m sure this has to do with the fact that you spent 4 whole weekends retiling your bathroom, or watched your youngest child learn to walk in the dining room, or know the degree of dedication you have had in maintaining your home.  It is hard as home-owners to separate our nostalgia from the black and white lines of the market.  Realtors are able to help determine the best price for your home that ensures you are still happy with not only the financial end of the sale but the speed in which it is accomplished.

* Real Estate Agents Have a Passion for What They Do: It is easy to separate the successful people in life versus the less than successful and the deciding factor usually involves passion.  A realtor that has a true love of the job can make a seemingly painful task such as selling your home into a seamless and enjoyable process.  Plus with a dedication to their job they are sure to work hard as your advocate, going to bat for you whenever the going gets tough.  This will help you avoid the inevitable headaches that come along with the home buying/selling process.

* Last but Certainly Not Least, Real Estate Agents are Experts:  Not just anyone can become a real estate agent and even less can become a successful and respected one.  Realtors know how to read the market, know when to place your home for sale, what improvements are necessary, who the target audience should be, what to price your home, and how to successfully navigate the entire process of selling/buying your home.

Why It is Important to Choose a Realtor Active in Social Media

Twenty years ago the best way to sell a house was by either planting a sign in the front yard and hoping people take note, placing an ad in the  social media puzzle piece with textnewspaper, or holding an open house.  Things have changed quite drastically since then in the real estate world thanks to the internet and multiple forms of social media.  In this dog eat dog world you have to be fast if you want to find the house of your dreams.  It is also a blessing for those who want/need to sell their home immediately.  In fact, just a few years back in 2008 only 33% of realtors used social media compared to the astounding 91% of agents who do so now.  Unfortunately just throwing a few pictures on Zillow does not quite cut it these days.  That is why it is essential to work with a realtor who will get your house the absolute most exposure possible as well as be able to alert you to any homes that match your criteria faster than others.

We are proud that we can consider ourselves leading the field in social media and marketing of homes. In addition to the common real estate sites   we are active and successful on Facebook and we regularly post to Twitter as well.  We have a Pinterest page where we feature new listings as well as pin fun home related pics.  We send out email newsletters with spotlighted listings and local information and have a You-Tube page where people can see a video walk-through of our listed homes.  We have two very active blogs that help keep our readers in the know and informed on local listings, events, real estate tips, home improvements, and much much more.  We have long been on Linkedin and have just started our venture on Houzz. We are very up to date with all of our listings on Craigslist and they are regularly renewed.  We plan to continue our marketing training to stay up to date on the ever changing world of social media and the different sites that are most visited.

So before you take the traditional (otherwise known as slower) route let us share with you all of the ways we can market, advertise, and get the full exposure your home investment deserves! Feel free to contact us, we look forward to hearing from you!

Thinking of Buying or Selling a Home? Why the Winter May Be the Best Time

While most people would agree that as far as weather goes it’s much more pleasant to shop for homes in the spring in summer, there may be homeinwinterpmsome really great reasons to buy or sell in the winter that would outweigh the weather.  Many home sellers wait until spring to put their house on the market.  What they may not realize is that by doing this they are then entering a very competitive and saturated market.  If a buyer is searching for a house during the winter that means they are undoubtedly a serious buyer and by having less competition you have a better chance to sell your home more quickly.  Another benefit to selling your home when it’s cold outside is that home showings and open houses are much more inviting and tend to do better.  Simply have a fire roaring in the fire place, Christmas cookies on the counter, and some tasteful but festive decor and potential buyers will want to make that their home for Christmas.  Last but not least during the winter and holiday season many people have time off of work, this allows for those people to finally take the time to go house hunting.  You don’t want to miss out on these potential buyers simply because of the weather.

As a buyer there are also a great deal of perks to buying in the winter months.  As I mentioned earlier while there is less competition for other sellers the same can be said for buyers.  The chance of a bidding war for your dream home drastically decreases during the winter.  Since there is less competition it is quite possible to have more negotiating power and get a better deal on your new home.   Another benefit to buying in the winter is the availability and flexibility of industry professionals.  Since it is considered to be the “down time” in the real estate industry many lenders will be more willing to work with you, even waiving or reducing fees in some cases to obtain your business.  The same can be said for movers who are in need of clientele.  Another potential financial motivation for buying before the new year is the possibility of receiving a tax write off.  By purchasing before the end of the year you may be eligible for tax credits, deductions for home mortgage interest, real estate taxes, and PMI premiums.

So before you write off the idea of buying or selling this winter consider the benefits that you may be overlooking.  If you have any questions or want further information don’t hesitate to contact me! I look forward to helping you find your home for the holidays.