The Weather Outside is Frightful, But the Market is Still Delightful: Tips for Selling Your Home in the Winter

I think that at this point it is common knowledge that spring is the most common time that people decide to put their homes on winter house with logo the market.  But did you know there are also benefits to listing your home in the winter that those spring sellers are missing out on?  For example we simply have to look at the concept of supply and demand.  For those motivated buyers, those who have to move, and those who don’t mind the winter moving conditions your house will be one of the few to look at.  With fewer options means less competition and you have a better handle on the market.  Not only will you potentially get more traffic of perspective buyers but you know these buyers are motivated and can therefore negotiate better on your terms.  With that being said there are some ways to make your winter home more appealing.

* Be sure to always keep walkways and driveway cleared off when hosting open houses or having showings.  The last thing you want people to remember is trudging through the snow to make their way to your door.

* Keep the home warm.  The idea is to make the potential buyer are comfortable and cozy as possible in the winter.

* Open blinds and turn on all the lights.  You want to light up the home as much as possible on the dark and often dreary days of winter.

* Create a virtual experience of the home.  In the cold weather people are a bit pickier about which houses they want to venture out for.  Make sure yours is as appealing as possible online in order to get more potential buyers to actually come to the home.

How Does a Realtor Get Paid?

This is understandably a common question that I get on a regular basis, “so how do you get paid?”.  This is especially common for first time home buyers who money bag wth logohave not gone through the process before.  And thankfully most first time home buyers are thrilled with my answer that in most U.S. states it is the home seller that covers all of the realtor fees.  While I will delve into the process a bit more extensively below, what this really means is that especially for any first time home buyer there is absolutely no reason for them to find a highly recommended, experienced realtor to guide them through the sometimes tricky home buying process.  I think often times buyers avoid contacting a realtor at the beginning of their search for fear of accruing fees.

Another interesting thing to note is that a realtor does not get paid (not a single dime) until the closing.  This is great for you as the consumer because it ensures that your realtor will stick with you and guide you through the entire process, start to finish.  If for some reason the deal falls apart before the closing then the realtor makes zero money.  To actually follow the money this is the path that it takes…. 1.) The seller pays their listing agents brokerage at closing   2.) The listing agents brokerage pays the listing agent (often times brokerages keep up to 40% of the agents commission)   3.) The listing agent pays the buyers agent brokerage (it’s also common for both agents to split the earnings)   4.) The buyers agents brokerage then pays the buyers agent

 

Not Hiring a Realtor? Are You Crazy?

Have you ever heard the saying, “you’ve got to spend money to make money?”  Well this is never more true than in the ever evolving world of real estate.  It is house money with logoeasy to succumb to the temptation of saving a few bucks and trying to sell your house on your own but at what risk?  I highly suggest talking to someone that has attempted this exact money saving situation and chances are they would never recommend going this route and here’s why….

* Real Estate Agents are Good Marketers:  Sure you can post your home on facebook for your friends and family to see, maybe even have it included in a for sale by owner website but unfortunately the exposure is just not up to par.  Experienced realtors on the other hand know how to advertise and promote the most praised features of your home and gain the most interest.  As a licensed realtor they also have access to putting your home on highly popular sites such as zillow, homefinder, and trulia to name a few.

* Real Estate Agents are Great Negotiators: Negotiations go much beyond just the financial bottom line in real estate.  There are negotiations made almost every step of the way in selling a home ranging from closing costs to necessary repairs and more.  The benefit to having an agent do these is that they are not emotionally involved in the process in the same way you would be about your beloved home.

* Real Estate Agents Have a Knack for Property Pricing: I think each and every one of us probably assume our home is worth more than it is and that every other home on the market is worth less than they are asking.  I’m sure this has to do with the fact that you spent 4 whole weekends retiling your bathroom, or watched your youngest child learn to walk in the dining room, or know the degree of dedication you have had in maintaining your home.  It is hard as home-owners to separate our nostalgia from the black and white lines of the market.  Realtors are able to help determine the best price for your home that ensures you are still happy with not only the financial end of the sale but the speed in which it is accomplished.

* Real Estate Agents Have a Passion for What They Do: It is easy to separate the successful people in life versus the less than successful and the deciding factor usually involves passion.  A realtor that has a true love of the job can make a seemingly painful task such as selling your home into a seamless and enjoyable process.  Plus with a dedication to their job they are sure to work hard as your advocate, going to bat for you whenever the going gets tough.  This will help you avoid the inevitable headaches that come along with the home buying/selling process.

* Last but Certainly Not Least, Real Estate Agents are Experts:  Not just anyone can become a real estate agent and even less can become a successful and respected one.  Realtors know how to read the market, know when to place your home for sale, what improvements are necessary, who the target audience should be, what to price your home, and how to successfully navigate the entire process of selling/buying your home.